Our Feature in 303 Magazine!!!

ICONI was featured in Denver's 303 Magazine on August 13, 2020! We are so honored for the feature and would like to thank Elizabeth Mehert-Ab and 303 Magazine for the opportunity. You can check out the article here
Some of our favorite excerpts from the article are:
  • In 2019 — on September 15th at 1 a.m. to be exact — inspiration struck Angel Johnson after working a long nightshift. She’d disliked spending so much money on leggings that would eventually turn out to be see-through or have unreliable waistbands that would roll down. Johnson had already been contemplating starting a business which drove her to figure out a solution. “I started sketching a legging because I love activewear fashion and it just clicked for me,” she told 303 Magazine.
  • Like Okodee Mmowere, there’s also great significance behind the meaning of ICONI — I Can Overcome, Nothing’s Impossible is the brand’s acronym spelled out. Its intention has been to promote power, strength and motivation through each of its carefully designed and tested pieces. In or out of the gym, Johnson has felt that these three distinct pillars are necessary for any journey or goal someone may have.
  • Johnson and her team understand that life can sometimes be challenging and have made it their promise to help uplift others as the brand continues to grow. With this in mind, ICONI donates 10% of its profits to nonprofit organizations. The brand has been able to donate $1,000 in total to Clothes to Kids of Denver and Minnesota Freedom Fund in its mere infancy as a business
  • Johnson has had immense admiration and love for all of the women who have supported ICONI and created a strong sisterhood. “I love that Black women are featured all over my website and social media pages and are not just tokens like we see with other big brands,” she stated.
  • “It takes a certain strength to control your total wellness, especially when starting a fitness journey,” Johnson shared when asked about Okodee Mmowere. ICONI’s fierce mission to simultaneously inspire and innovate in an industry where inclusion is much needed is in itself a remarkable feat.

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