TOUCHDOWN & WHIRLWIND [Since Oprah's Favorite Things Announcement]
WOW, WOW, WOW!
These are the first thoughts that come to my mind when someone asks me how Team ICONI is feeling since the announcement of being one of Oprah's Favorite Things 2020 (see previous blog post).
I am grateful. I am amazed at the outpouring of support and business. I am shocked that ICONI's first product was launched in January 2020 and now we are in Oprah Magazine, Shape, Buzzfeed, CNN, and so many more! This was an absolute "touchdown" for ICONI and I really appreciate my customers and supporters for all the kind words, emails, and DMs; you all keep me going!
...now let's talk about the "whirlwind." In the last 13 days, we have had thousands of orders and my team has been hard at work processing orders. All orders were processed and shipped in a timely fashion. I want to make sure all my customers are happy so when I get an email about a customer return due to sizing, I do beat myself up and think "what can I do to ensure our sizing is easier to customers and what can I do to help customers choose the right size every time?" The “whirlwind” has included ordering mailers twice, ordering business cards and postcards twice, so many trips to the post office, and the label printer meltdown of 2020 (funny now but I was pissed in the moment). Not to mention, part of my inventory was stolen during logistics transfer.
I am thankful to my team - Alstria and Chris. I am thankful to my customers - I hope I have expressed the amount of gratitude I have for you. I am thankful to Oprah and Oprah Magazine - ICONI is crushing our 2020 goals thanks to this opportunity. I am thankful to GOD and Divine Intervention. I am thankful for the lessons and the blessings on this journey. 2021 will be even bigger for ICONI!
- Angel, CEO/Owner