ICONI is a motivational activewear line for women and men that is functional, fashionable, and purposeful. Our mission is to motivate you and remind you of your own strength, power, and versatility. When obstacles arise, remember "I Can Overcome, Nothing's Impossible." Our core values are empowerment, philanthropy, and excellence.
Our logo represents power, strength, and versatility. The base is a power button which represents your power to accomplish your goals. The overlay is the Adinkra symbol for strength and versatility. It takes strength to control your total wellness, especially when starting a fitness journey.
The idea of ICONI came to our founder Angel at 1am on September 15, 2019 while working a long night shift. As an avid gym and activewear lover, Angel hated spending so much money on leggings, just for them to be see through and have waistbands that roll down. ICONI officially launched in January 2020.
At ICONI, maintaining high standards to produce the best activewear is our main objective! We test everything extensively to ensure you can squat, run, jump, stretch, do yoga, dance, and everything in between in our activewear. All our leggings and shorts are squat proof and chafe resistance. All our tops and sports bras are chafe resistance and moisture wicking.
10% of ICONI's profits are donated to nonprofit organizations. We want to help make a difference in the world – one legging at a time! Our founder Angel noticed while volunteering that many nonprofit organizations were unfunded and decided that ICONI would do its part to help improve the lives of others.
ICONI has been featured in O, The Oprah Magazine; OprahMag.com; Denver's 303 Magazine; Women's Health Magazine; Shape Magazine; Buzzfeed; People Magazine; InStyle; Yahoo News; MSN News; and E! Online.